Spain is likely to remain Britain's favourite holiday destination for the coming year, according to one travel expert.
Speaking to the BBC, Lee Hayhurst of the Travel Trade Gazette said that despite the strong euro, holidays in Spain will still end up "dwarfing Turkey and Egypt combined".
"They are reducing prices to reflect the fact it's costing us more. Spain is so massive as a tourist destination, and somewhere people trust and know," he commented.
An increasing number of British travellers are opting for all-inclusive and half-board holidays in order to save money, it has been revealed.
The Telegraph reported earlier this month that the number of enquiries about all-inclusive holidays rose by 17 per cent for the first five days of January, compared to the same period last year.
Bob Atkinson, a financial expert from the site, said that people are choosing holidays that include meals in order to budget in advance.
"You know that by booking that all inclusive holiday, you've set your price.
Tired of the sub zero temperatures and economic doom and gloom, millions of British consumers are preparing to book holidays to Spain and other sun-soaked destinations.
According to the Telegraph, up to six million holidays will be booked this month, as Brits make the most of the bargain deals on offer from hotels and tour operators.
A number of airlines are already slashing fares on flights to Spain and other holiday hotspots and tour operators are also cutting prices.
"Our research has shown that the last thing people give up is their holiday and there are some extraordinary deals out there at the moment.
Brits taking holidays in Spain can make up for the unfavourable euro exchange rate by following a series of top money saving tips compiled by the Telegraph.
According to travel writer Fred Mawer, one way to cut costs is by opting for an all-inclusive of half-board break, which can shield holidaymakers from the worst of currency fluctuations.
Booking as early as possible is also advisable, with many tour operators planning to cut their capacity this summer, which could lead to a reduction in the availability of late deals.
Other top tips for holidays in Spain include eating a large lunch and a small dinner, with food prices often increasing in the evening.
Holidaymakers looking to escape the dreary British weather need look no further than the south of Spain, where pleasant temperatures can be enjoyed all year round.
Situated on the sunny Costa Calida in the Murcia region of Spain, La Manga Club basks in sunshine for over 300 days a year and even winter temperatures are considerably mild compared to the UK.
Average temperatures in the summer months range from 30 degrees C to 33 degrees C and temperatures during the winter season rarely dip below 10 degrees C, meaning that those taking holidays in Spain can enjoy the outdoors at any time of year.
Holidaymakers visiting in the summer months will find that most days are extremely sunny and heavy rainfall during this time is quite rare.
One of the best ways to explore the area surrounding La Manga Club is to hire a car using the resort's website.
Car hire in Murcia can often work out cheaper than using public transport and taxis, and ultimately it offers holidaymakers much more freedom.
Hiring a car enables holidaymakers to take in all the wonders of the stunning region, from the historical sites of Cartagena to the white sandy beaches of the coastline. It's also a great way to explore the small mountain villages and soak up some Spanish culture.
Holidaymakers arriving at Murcia Airport can get their break off to a stress-free start by arranging their transfer to La Manga Club in advance.
If hiring a car or taking the bus does not seem appealing, then holidaymakers can arrange their airport transfers from Murcia by using the La Manga Club website.
Driving in an unfamiliar country can be a daunting option and travellers can get their holiday off to a relaxing start by letting someone else do the hard work.
Booking an airport transfer from Murcia is incredibly straightforward and holidaymakers can arrange everything online.
Spanish holiday villas are among the top items on British property investors' wish lists, according to recent research.
Taylor Woodrow de Espana referred to recent figures that show Spain is still top of the tree when it comes to British investment on overseas property, beating off competition from France and Portugal.
The short-haul air fares and potential for golf holidays in Spain are just two of the factors causing investors to "vote with their feet", according to the company's sales and marketing director Victor Sague.
"Whether you're looking to live near the beach, on a golf course or be immersed in the 'real' Spain, there's bound to be a home for you," he said.
Shopaholics arriving at La Manga Club might like to head to the neighbouring shops in Malaga, particularly as the sales season is now entering full swing.
The Junta de Andalucia had brought the beginning of the January sales period forward from the traditional date to January 2nd, but some of the big stores stuck to their usual plans, Sur reports.
These retailers cut the ribbon on their big sales on January 7th - the day after Three Kings Day.
Thousands of bargain hunters descended on the big name shops, including Massimo Dutti, Carrefour, Zara and El Corte Ingles.
If a holiday at La Manga Club just isn't enough, perhaps it's time to consider a more permanent base and invest in one of the privately owned villas and apartments located at the resort.
Located just 20 minutes from Murcia Airport, an apartment at La Manga Club is an ideal option for Britons looking to invest in a property that is easily accessible and close to good transport links. The resort is also situated with an hour's drive of Alicante Airport, which is served by a number of budget airlines including Ryanair, easyJet and bmibaby.
More details on the range of Property for sale in Murcia is available from various estate agents located around La Manga Club and properties range from one-bedroom studios to seven-bedroom villas with private swimming pools and tennis courts.