Authorities in Malaga are planning to invest billions in developing a series of programmes aimed at boosting tourism in the city.
Spanish tourism officials are hoping to promote southern Spain as a city-break and weekend holiday destination.
Developments have so far included a new terminal at the city's airport and the addition of a new runway, which is expected to be completed by 2010.
Malaga's port area will also be regenerated and the waterfront harbour will be extended to accommodate large cruise liners.
Britons taking holidays in Spain and other destinations this year should consider booking early to avoid disappointment, it has been suggested.
With many tour operators cutting their capacity by up to 25 per cent, there will be fewer deals available, according to Frances Tuke, a spokesperson for the Association of British Travel Agents (Abta).
"There will be some attractive deals in the new year that will probably be worth taking up but there will [be] less, if any, late deals on the market. We know that last year, there was quite a dramatic decrease in the number of holidays under £400 and that will continue through 2009," she explained.
Britons looking for some post-Christmas pampering may wish to visit La Manga Club in Spain, which is home to its own luxury health spa.
A stylish and spacious facility, Spa La Manga Club prides itself on offering an exceptional level of service and paying attention to detail.
The spa offers a range of sumptuous signature treatments, which include natura bisse facials, diamond facials and Hawaiian massage.
A full range of nail services are also available, using exclusive Jessica Nail System products.
A recent survey by car hire company Alamo revealed that one in five Brits took more holidays than usual in 2008.
Figures suggest that the credit crunch has had little impact on people's appetite for holidays in Spain and other sunny destinations.
Of those surveyed, 34 per cent said they had taken two holidays in 2008, with 30 per cent taking three or more.
However, the research did show that holidaymakers are becoming more savvy when it comes to spending, with 37 per cent paying less for their 2008 holiday than they did for their break in 2007.
British consumers will book more holidays to Spain in 2009, despite the credit crunch, it has been revealed.
According to research carried out by travelsupermarket.com, Brits will take an average of 1.8 holidays in 2009, compared to 1.
British travellers just can't get enough of holidays in Spain, it has been revealed.
Figures released by flight search engine Skyscanner show that Malaga, Alicante and Murcia are among the most searched for holiday destinations for 2009.
Out of the top ten destinations, five are in Spain, suggesting that despite the credit crunch, Brits are as keen as ever to jet off to warmer climes.
Commenting on the figures, Barry Smith, Skyscanner co-founder said that people are choosing Spain due to the good value deals on offer.
Those who like to take regular holidays in Spain may save money by investing in an annual travel insurance policy, it has been suggested.
A recent study by moneysupermarket.com found that in some cases families can save up to 27 per cent by opting for a multi-trip policy.
Managing director of insurance Andy Leadbetter, said that people should decide what type of traveller they are and base their decision on that.
Despite the economic downturn, British holidaymakers are not sacrificing their holidays to Spain and other popular destinations, it has been revealed.
According to lastminute.com, holidaymakers are dealing with the downturn by changing their travel habits and looking at other ways to save money.
Bookings of all-inclusive holidays rose by 21 per cent in 2008 and that trend is set to continue over the coming year.
Irish television presenter Brian Ormond and his model girlfriend Pippa O'Connor have welcomed 2009 on holiday in Spain.
The glamorous pair are reportedly enjoying a relaxing two-week break in the popular resort of Marbella.
Speaking last week to the Herald, RTE host Brian said there was always plenty to do in Spain and that there would be no shortage of parties.
"I never really go away and I've never been a big New Year's Eve person but this year, I just wanted to do something different so we decided to head off and get a bit of sun," he commented.
Spain is the number one destination for Scottish holidaymakers, it has been revealed.
According to figures from BAA Scotland, more than 1.2 million people flew to sunny destinations such as Malaga, Alicante and Murcia last year, the BBC reports.
Commenting on the results, BAA Scotland spokesman Donald Morrison said that holidays in Spain were still popular, with the Netherlands and Ireland ranked in second and third place respectively.