Tourist chiefs in the Costa Blanca are hoping to attract more British visitors to the region this summer, it has been revealed.
According to Typically Spanish, authorities are investing two million euros in a new campaign to promote the area's attractions.
"It's part of a total spend of some 4 million euros to promote the Costa Blanca this year, promised by the director general of Turespana, Antoni Bernabe," the news provider said.
The campaign is due to start in the near future and Brits can expect to see images of the Costa Blanca's sun-soaked beaches popping up in cinemas and magazines across the UK.
British travellers still enjoy taking holidays in Spain, it has been claimed.
Despite the recession, budget airline easyJet says there is still a great deal of demand for flights to popular, sunny destinations such as Murcia.
Speaking recently, Paul Simmons, UK regional general manager for easyJet, said: "The traditional destinations are still popular like the Alicantes, the Malagas and those kinds of places."
Demand is still high from both business and leisure travellers, he added.
Figures from the Association of British Tour Operators (Abta) suggest that up to £10 million is lost annually by UK holidaymakers, as a result of travel-related fraud.
In a bid to cut this amount the organisation has compiled a list of top tips to help protect holidaymakers.
Abta suggests that travellers book their holidays to Spain and other destinations with reputable companies and ensure that confirmation emails and tickets are received well in advance of departure dates.
The body also recommends that holidaymakers keep all receipts and ensure that money is paid to the correct company.
If you dream of tying the knot in the sunshine and treating your guests to a meal in luxury surroundings, then look no further than La Manga Club.
From start to finish, couples will be assisted in planning every part of their big day and La Manga offers a number of venues and function rooms, with something to suit all tastes.
The Gran Salon Panorama at Las Lomas Village is the ideal place to host a reception, with spectacular views and a large terrace.
There are a wide range of wedding menus available and guests will be in safe hands with the world-renowned Hyatt chefs.
British singer Michelle Heaton has been spotted enjoying a relaxing holiday in Spain.
The former Liberty X singer was seen soaking up the sun in Tenerife this week.
Pictured in the Daily Mail, 28-year-old Michelle looked tanned and toned in a tiny yellow bikini.
Not afraid to flaunt her famous curves, Michelle was spotted taking a stroll down the beach and striking some poses for the paparazzi.
The majority of Brits are of the view that holidays to Spain and other sunny destinations are too important to give up, it has been claimed.
In a poll by foreign exchange specialist Travelex, 98.8 per cent of respondents said they are planning to jet abroad this summer.
The company claimed that people would rather cut back on luxuries such as dining out than give up their holidays.
Those taking holidays in Spain will now be able to enjoy flamenco dance performances at any time of day.
With an increasing number of cruise passengers now visiting the port of Malaga, the Cervantes Theatre, in association with the city's Town Hall has taken the decision to stage early performances.
According to Typically Spanish, for around 40 euros, visitors can take a guided tour of the historic theatre, before enjoying a glass of local wine and a flamenco performance.
"The visitors will also be given a free gift, although it is not yet decided whether it will be a fan, with the theatre's logo, or a small bottle of olive oil.
La Manga Club is the ideal place to stay for those keen to explore Spain's famous Mar Menor coastal lagoon.
The largest saltwater lagoon in Europe, the Mar Menor is one of the world's top water sports destinations and can be up to six degrees C warmer than the sea that surrounds it.
As well as taking a relaxing sailing trip on the Mar Menor, holidaymakers can try their hand at water sports such as canoeing, jet-skiing and fly-surfing.
Visitors can also try scuba diving, with lessons available from the nearby Adventure Divers centre.
Foreign exchange firm Travelex has advised those taking holidays to Spain and other destinations to take a mixed wallet with them.
Speaking this week, the company said that it is a good idea for holidaymakers to keep their options open by carrying a mix of cash, credit cards and travellers' cheques.
Travellers are also advised to consider prepaid cards, which are ideal for those who do not wish to carry large amounts of cash.
"Prepaid cards are a cross between a debit card and a travellers cheque, they can be loaded euros, sterling or dollars and used like a debit card.
Those taking flights to Spain may be interested to learn that budget carrier Ryanair is planning to reduce the number of people who check-in their luggage.
According to the Times, the airline's chief Michael O'Leary wants to see just 20 to 25 per cent of passengers checking in their bags.
The airline currently charges passengers £10 each way for checked-in baggage.
"And we'll keep increasing it until we get to the absolute minimum," Mr O'Leary said.