Holidaymakers should not rule out holidays in Spain and other eurozone destinations because of currency fluctuations, it has been claimed.
According to flight search engine Skyscanner, travellers should compare the cost of food and drink, rather than focusing on exchange rates.
Holidays in Spain are likely to remain popular despite the strength of the euro and will continue to represent great value for British holidaymakers, the organisation said.
Rob Innes, the company's marketing manager, commented: "Skyscanner's message to those looking for cheap holidays is don't rule out the eurozone quite yet.
Brits are spending longer planning their holidays to Spain and other destinations, it has been suggested.
Sian Williams of Trivago UK said holidaymakers are keen to find bargains this year and are not parting with their hard-earned cash as easily as before.
Trivago, which provides travel advice and insider tips, has seen a marked rise in visitor numbers, as people spend longer researching their destinations.
"People are looking to find the best rates for their holiday and people really seem to be trying to plan ahead and compare all the offers," Ms Williams added.
With the snow continuing to fall heavily across the UK, a holiday in Spain could be just the ticket for those looking to escape the chilly weather at home.
While building snowmen may be fun, a holiday in the sun at one of Europe's top resorts is equally entertaining and warmer.
Moreover, with Valentine's Day just around the corner, it could be the ideal time to whisk your loved one off to Spain.
A number of airlines operate flights to the nearby airports of Murcia and Alicante, and with transfer times of under an hour, a trip to La Manga is a viable option even for a weekend break.
Movie fans taking holidays to Spain this year will be in their element at the Alicante Short Film Festival.
Taking place in April, this annual event aims to promote the arts and encourage interest in film, particularly among young people, WhatsonWhen reports.
As well as films, the festival, which is held at the Panoramis shopping and leisure centre, will also feature children's activities, art exhibitions, musical performances and poetry readings.
The films are divided into a number of categories, including documentaries and short films, with festival organisers offering prizes of between 300 and 3,000 euros.
Those holidaying at La Manga Club this month may wish to consider hiring a car and taking a drive down the coast to Malaga.
From now until February 22nd the city will host a series of exciting events as part of the 2009 Malaga Carnival.
There will be musical performances from street bands, along with plenty of dancing and a main carnival parade, which will take place on February 15th, WhatsonWhen reports.
Local venues will also be holding a number of special events of their own throughout the month, so there has never been a better time to explore this stunning city.
British travellers are looking for a good deal on their holidays to Spain and other destinations this year.
Research carried out by Trivago shows that 35 per cent of people plan to shop around for deals and plan ahead this year.
However, of those surveyed, 27 per cent said they intend to spend the same amount as last year and just two per cent said they plan to travel less than in 2008.
Elsewhere in Europe the view is much the same, with 42 per cent of Italians looking to bag a bargain this year, compared to 14 per cent of Spaniards.
The economic downturn may have holidaymakers looking for ways to save money, but cutting back on travel insurance should not be one of them.
Speaking last week, Andy Taylor, director of Go Travel Insurance, said that those taking holidays in Spain and other destinations could face huge bills if they travel without insurance.
The cost of treating a broken leg in Europe can be as much as £4,000 and that is without repatriation costs.
"Unfortunately bad things can easily happen on this type of holiday so you should ensure you have insurance for all the activities you might enjoy on holiday," he explained.
Those booking flights to Spain may wish to consider travelling with low-fares airline Flybe, which has scooped yet another prestigious award.
Flybe, which offers flights to destinations such as Malaga and Murcia, has been named as the 2009 Regional Airline of the Year by US-based industry publication Air Transport World (ATW).
According to Flybe, this is the first time an ATW award has been won by a UK airline in the last seven years.
Welcoming the news, the airline's chairman and chief executive Jim French said: "This is a fantastic honour not just for Flybe but also for British aviation.
Budget airline Flybe has announced plans to extend its Book with Confidence redundancy cover insurance throughout the month of February.
Redundancy insurance is available free-of-charge and applies to bookings made during February for travel before March 24th.
The Book with Confidence scheme entitles passengers to a refund if they are made redundant and need to alter their travel plans.
Mike Rutter, the airline's chief commercial officer, commented: "We need to help keep passengers on the move during these difficult economic times when now more than ever people need to be able look forward to their annual holidays and book early with confidence.
Ryanair saw its passenger numbers increase in the third quarter of last year, despite the current economic downturn.
Speaking today (February 2nd), the airline said it experienced traffic growth of 13 per cent.
Despite an increase in passengers, the airline, which offers regular flights to Spain, saw losses of 71 per cent due to the high cost of fuel.
Announcing the results, Ryanair chief executive Michael O'Leary said: "The general economic environment remains extremely difficult, as the recession saps consumer confidence, but this is proving to be good for Ryanair's traffic growth, as more and more passengers switch to Ryanair's lowest fare lowest cost model.