With its rich natural beauty and spectacular golden beaches, Spain has been described as an ideal winter sun destination for British holidaymakers.
Speaking today (October 25th), Ignacio Vasallo, director of the Spanish Tourist Office, said that holidays in Spain offered fantastic value for money for all people, from families to solo travellers.
"Spain endures as the number one European destination for UK travellers, welcoming over 16 million visitors each year," he explained.
Mr Vasallo described Spain as a land rich in natural beauty and a destination that has always been at the forefront of tourism.
Golf holidays in Spain are a top draw for many visitors to the south of the sunny nation, but there is also a great deal going on there from a cultural point of view.
In particular, a trip to Malaga could be a worthwhile excursion for culture vultures, Spain Magazine suggests.
Car hire in La Manga could be a good way for guests at the Murcia resort to find their way to the city, where people will find a range of attractions dedicated to Malaga's favourite son, Picasso.
The Picasso Museum is one of the main stops on a cultural tour of Malaga, housing more than 200 original works by the Spanish master.
With half-term fast approaching, Britons are beginning to search for family holiday deals and, according to new figures, Spain is proving particularly popular this year.
Research carried out by flight search engine Skyscanner.net found that Spain is the "most searched for" half-term holiday destination, beating the likes of France, Greece and Italy.
Alicante was named as the most popular Spanish destination and it's little wonder, with its picturesque harbours, busy markets, unspoilt beaches and fashionable marinas.
Families taking holidays in Spain this half-term have been urged to check that their European Health Insurance Cards (EHICs) are valid before travelling.
The warning comes after the Department of Health revealed that 1.5 million EHICs are set to expire at the end of October.
Paul Siddell, overseas healthcare programme manager at the Department of Health, said: "Many Brits are putting themselves at unnecessary risk by not checking their EHIC expiry date.
When it comes to splashing the cash on holiday in Spain, no one does it better than the Scots, new figures have revealed.
A recent study by M&S Money found that Scottish holidaymakers exchange an average of £340 before travelling, while those in the south-west of England change just £298 before heading abroad.
It emerged that 69 per cent of holidaymakers buy foreign currency before travelling to Spain and other popular destinations.
Commenting on the findings, Fraser Millar, M&S head of travel services, said: "By taking out more currency in advance, shoppers in Scotland and the north of England are getting the best value on their holiday money.
Britons taking sporting holidays at La Manga Club and other destinations this winter have been warned to purchase comprehensive travel insurance before leaving.
According to Moneysupermarket.com, holidaymakers should also read the "small print" on their policy and make ensure that they are covered for all of the sporting activities that they intend to partake in.
Peter Gerrard, head of insurance research at the site, commented: "Brits that save their hard earned cash for a snow filled adventure must ensure they are adequately insured; it is important to scour the small print before travelling to avoid any nasty surprises.
Those who love a glass of sherry might like to combine their tastes with a holiday among the sherry-producing vineyards in Spain.
One such location is Andalucia, which is packed with fields dedicated to the production of the fortified wine.
Visitors to the Jerez region in particular will marvel at the white, chalky soil that is so crucial to the growth of its grapes, writes wine expert Oz Clarke in the Independent.
"You'll never have seen such white soil.
The worldwide economic picture may not be looking that great, but it seems as though Britons are not yet feeling the pinch when it comes to holidays.
A recent poll by travel company Holiday Extras revealed that 35 per cent of consumers spend between £500 and £1,000 per year on holidays in Spain and other foreign destinations.
"Brits still value their holidays and are prepared to spend significant sums on them," the company noted.
The research also revealed that luxury holidays to resorts such as La Manga are also as popular as ever, with 20 per cent of people spending between £1,000 and £2,000 on their holiday flights and accommodation.
Holidaymakers still enjoy treating themselves to luxury items bought from airport shops, according to one retail expert.
Nick Gladding, lead analyst at Verdict Research, said that despite the credit crunch, Britons taking flights to Spain and other destinations, still enjoyed treating themselves before travelling.
"In general, luxury goods are holding up well. In the luxury sector, people are treating themselves," he commented.
Britons travelling to Alicante next month will have the chance to see some of the world's finest puppeteers in action when Festititeres takes place.
A festival dedicated to the art of puppetry, Festiteres features impressive acts from all over the world, with performers from as far away as Russia.
According to events website whatsonwhen.com, the festival takes place throughout November and December and promises to be an event that the whole family can enjoy.