The number of Britons searching for flights to Spain and other popular destinations is on the increase.
Flight search engine Skyscanner said that despite a recent report by Hitwise suggesting that flight searches are down, it has seen a 32 per cent rise in online flight search traffic in the last year.
The number of foreign visitors travelling to the UK is also on the increase.
Commenting on the travel industry's prospects for 2009, Barry Smith, co-founder of Skyscanner, said: "Theres no doubting that 2009 will be a tough year for the online travel industry, but our data suggests that either Skyscanner is bucking the downward trend.
Golf holidays in Spain have been hailed as an ideal choice for those who prefer the finer things in life.
The Professional Golfers Association (PGA) claimed Spain and Portugal are two places where connoisseurs can find a combination of great golf facilities and culture, heritage and cuisine.
Spain, the PGA claims, is the new leader of European gastronomy, while wines from areas such as Andalucia, Ribera del Duero, Galicia and Catalonia are cementing the nation's reputation as a home of good wine.
There is also the added bonus of the great weather that the Iberian peninsula enjoys.
Jo Pritchard is currently enjoying her time on the fairways of La Manga's championship courses, but it is far from a golf holiday in Spain for Pontypool's finest.
The professional is currently in fifth spot after the final pre-qualifying round for the Qualifying School at La Manga Club, having finished on 72 in two consecutive rounds.
Five of her compatriots are also in the top 50, which bodes well for Welsh women's golf going into the final qualifiers.
The Q-School represents the final chance for women to get on to the European tour.
A relaxing holiday to La Manga Club could be even more attractive to British holidaymakers, as the results of a new survey reveal how stressed people in the UK really feel.
More than 1,300 adults were polled by Keycamp in a study which revealed that one in ten Britons feel they are constantly "in work mode".
A quarter of respondents revealed that they are only able to escape the pressures of daily life when they head off on holiday, but even then one in five admit they can struggle to adjust to the break in routine.
Keycamp's head of sales and marketing Dave McKenna said that the 'work hard, play hard' ethos is particularly resonant at present.
Budget airline easyJet is following in the footsteps of Ryanair and slashing fares on dozens of its routes.
The carrier has knocked 25 per cent off flights to Spain and other destinations, including those departing during Easter and half-term.
Those looking to avail of the discounted flights must make their booking before January 13th, the airline said.
The decision to cut prices comes just a day after the Telegraph reported that up to six million holidays will be booked this month.
When it comes to arguing, bickering Brits can't even resist the urge when they are on holiday.
According to research by Holiday Extras, six in ten couples row while travelling abroad.
Furthermore, 20 per cent of adult holidaymakers admit to arguing with their kids on holiday.
James Rye, a councillor and member of the Holiday Extras expert panel, said families should resist the urge to fight while abroad and should wait until they return home if there is an issue they need to settle.
Budget carrier Ryanair is helping holidaymakers beat the credit crunch doom and gloom by launching a sale on flights to Spain and other destinations.
The airline, which offers flights to Spanish holiday hotspots such as Murcia, Alicante and Malaga, has slashed the price of a number of its flights to just £2.50.
Commenting on the sale, Ryanair's Stephen McNamara said: "The first week back to work is always the worst and it can be the best time to book a short city break, a ski trip or a summer sun holiday.
Spain is likely to remain Britain's favourite holiday destination for the coming year, according to one travel expert.
Speaking to the BBC, Lee Hayhurst of the Travel Trade Gazette said that despite the strong euro, holidays in Spain will still end up "dwarfing Turkey and Egypt combined".
"They are reducing prices to reflect the fact it's costing us more. Spain is so massive as a tourist destination, and somewhere people trust and know," he commented.
An increasing number of British travellers are opting for all-inclusive and half-board holidays in order to save money, it has been revealed.
The Telegraph reported earlier this month that the number of enquiries about all-inclusive holidays rose by 17 per cent for the first five days of January, compared to the same period last year.
Bob Atkinson, a financial expert from the site, said that people are choosing holidays that include meals in order to budget in advance.
"You know that by booking that all inclusive holiday, you've set your price.
Tired of the sub zero temperatures and economic doom and gloom, millions of British consumers are preparing to book holidays to Spain and other sun-soaked destinations.
According to the Telegraph, up to six million holidays will be booked this month, as Brits make the most of the bargain deals on offer from hotels and tour operators.
A number of airlines are already slashing fares on flights to Spain and other holiday hotspots and tour operators are also cutting prices.
"Our research has shown that the last thing people give up is their holiday and there are some extraordinary deals out there at the moment.