The Spanish holiday resort of Puerto de la Cruz in Tenerife is due to receive a "facelift", it has been reported.
According to asap news, the overhaul will cost 12 million (£9 million) and the move has been described as "essential".
Tourism is the primary industry in this region, it has been claimed.
"We are keen to develop and boost tourism in Puerto de la Cruz and now have a dedicated team in the local council focused on promoting the best we have to offer in both the Spanish and international markets," mayor of Puerto de la Cruz Dolores Padron Rodriguez commented.
It was recently reported by lastminute.com that Britons are set to head abroad in their masses to avoid the cold snap this April.
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