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Benidorm in tourism incentive

The popular Spanish holiday destination of Benidorm is set to target new travellers, it has been reported.

According to Typically Spanish, Benidorm tourism officials are planning on promoting the region as a top spot for holidaymakers at the Madrid international tourism fair later this month.

The fair begins on January 30th 2008 and lasts until February 3rd.

Typically Spanish reveals that officials have invested € 400,000 (£299,000) on a 270 square-metre stand which will distribute thousands of T-shirts emblazoned with the slogan "I Love Benidorm".

According to the publication, mayor of Benidorm Manuel Perez Fenoll wants tourists to feel proud of visiting the popular Spanish holiday resort.

Benidorm is one of the most important holiday resorts in Spain and its population swells during the summer months as holidaymakers flock to its shores.

"They say it's like Blackpool. But I'm not sure. I mean, look at the view," one holidaymaker told the Telegraph last year in regards to the resort.



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